It seems as though LG have been working very hard on their next mobile phone offering as rumours about the new LG KE850 swarm around the internet.  The company are not very keen to release much detail about the phone as yet, and the exact specifications are being kept under wraps.  What is certain though is the fact that the phone itself does not have a keypad, as the screen is touch sensitive and dictates the navigation system for the user.

While the company have a reputation for innovative designs, the LG KE850 phone has taken their offering one step further and stolen a march on their competitors.  Before the phone has even been released it has won an award at the recent Mobile Phone Industry meeting in Germany. 

The design of the phone is a rather traditional “Candy-Bar” with a very very slim look to the handset.  In a similar format to the award winning “Chocolate “ phone, the outer casing is black in colour, offering a polished finish.  As you would expect with the keyboard taken away from this model, the LG KE850 is dominated by the enlarged touch sensitive screen.

While the news to date is fairly limited, it seems that the LG publicity machine is starting to crank up with subtle details expected prior to the official launch.  Expect a blaze of glory when the phone is released, as LG are putting a lot of hope into the LG KE850 model, as their leading model in a very competitive market lace.

In a separate development, which may well be held back until after the launch of the LG KE850, LG have announced a joint venture with Prada to design and produce the most fashionable and desirable of handsets.  With these two big names behind it, the new phone (whatever type it may be) looks certain to be successful.

More news to follow on the LG KE850 and new Prada issue in due course.