At first glance the LG KG200 looks like a very basic phone, but the design of the handset deflects from some solid services and functionality available with this model.  The handset design itself is a basic “Candy-Bar” shape, in black with silver trim on the navigation bar.  This is however a multi-media phone which is targeted at the more fashion conscious youth market. The phone itself is powered by a 820 mAh Li-Ion battery, offering some 300 hours standby time and 3.5 hours talk time.  With dimension of  99 mm x 44 mm x 15 mm, and weighing just 85 grams, you can start to see the attraction to the youth market. 

The phone is dominated by the TFT display screen which is 1.8 inches from diagonal, and offers pixel resolution of 128 x 160. As is essential for the youth market, the LG KG200 has a useful 1.3 megapixel camera which offers a range of pixel resolutions, up to 1280 x 1024.  Able to handle both still photography and video clips, the camera also offers a useful x4 zoom option for those close up shots.  When used in conjunction with the MMS messaging service, it is possible to forward picture files to other phone users.  As well as the MMS format, the phone also supports basic SMS, which is so popular in the youth market. 

The LG KG200 offers a range of connectivity options taking in, GPRS, WAP (internet access), Bluetooth and PC Synchronisation via a USB connector. While there is no requirement for the range of connectivity offered in business orientated phones, this handset offers perhaps more than the youth market would demand.  The phone book service offers the ability to retain up to 1000 contact records, with each record allowing you to store up to 4 phone numbers, email address, etc. 

As well as the above functionality, the LG KG200 also has multi media services including melody composer, FM radio, polyphonic ringtones and JAVA games, with the opportunity of downloading further music offerings via the internet browser.  The handset also has a personal organiser in built, with clock, alarm, and dictaphone options to name a few.

The services on the LG KG200 have been adjusted from earlier models so that they are attractive to the youth market.  This is a slightly different market for LG although they seem to have done their homework on this one, and while the design of the handset is nothing spectacular, it gives the intended audience what they require.